IMPLEMENTATION OF ZERO-WASTE THROUGH FABRIC MANIPULATION
Fabric Manipulation techniques are employed to reshape the surface of the material, which is achieved by creating 3-dimensional patterns on the outfits. From beading to making floral embellishments, SeeSa aims to add a splash of creativity with fabric art. This process also goes hand-
in-hand with our zero-waste initiative. Our kaarigars are trained to reuse waste fabrics as materials for fabric manipulation. Waste fabrics are gathered and folded or layered together in a way that it is used as an embellishment on garments. Not only does it bring a discrete look but it also ensures that we do not contribute to the waste made by the textile sector.
ART AND ARTISANS
In the wake of modernity, we are losing touch with the fine art that our nation was prided upon. When SeeSa was launched, the vision of the brand was to revive Indian hand-embroidery, an art that has been practiced for centuries. The brand revisits the craftsmanship and adds a contemporary touch to it, in order to make the craft more accessible to our clientele. Through the label, the founders aim to employ more kaarigars, and strengthen the female workforce. On the other hand, they want to popularize a craft that is so deeply rooted in tradition.
The kaarigars at SeeSa are well-versed in mainly two types of hand-embroidery: zardozi and aari work. While zardozi work can be traced back to ancient India and Iran, Aari work finds its roots in Kashmir and Kutch in Gujarat. With ever-changing advancements, they have now attained a more refined stage of hand-embroidery. Additionally, what makes the garments stand out is the fact that they use high-grade products for embellishment such as Swarovski crystals, raw yarn such as rafia and moher, pashmina wool among others. With the implementation of Fabric Manipulation, they are also an environmentally conscious brand and have been able to attain a zero-waste policy. The skilled team of kaarigars reuse waste fabric as materials for embroidery thus promoting sustainability through their impeccable work.
The homegrown art of embroidery is taught to the youngsters within a close-knit community. At our studio, we have had the priviledge of working with artisans who have an expertise of more than two decades. However, due to the intricacy of work and the arduous nature of the job, we can now see that the country is losing it's artisans to other fields. We are constantly taking steps to revive the lost art, and that includes conferring benefits to our esteemed craftsmen. During the pandemic, our organisation made strong efforts to ensure that the kaarigars have a steady source of income and work. We are also taking steps to ensure a strong female-workforce in the organisation. “My aim is to put Bangalore on the map for high-end embroidery,” says Co-Founder and Managing Director Seema Kulkarni.
